Let's be direct: when most people hear "Executive Assistant," they picture someone answering phones in a Manhattan high-rise, a nice-to-have luxury for the Fortune 500 crowd.

That picture is costing businesses like yours real money, real focus, and real growth.

Because here's what a decade of placing top-tier EAs has taught us: the leaders who scale fastest aren't necessarily the smartest, the most connected, or the best capitalised. They're the ones who figured out, early, that protecting their time and attention is a strategic decision, not an administrative one.

A great EA doesn't answer your phone. They make sure your phone only rings when it should.

“Eye roll… she’s done it wrong again.” 

So you sigh, reopen the task, and think: 

“I’ll just do it myself.” 

It feels faster. Easier. Less frustrating. 

But this mindset is one of the biggest productivity killers for executives and founders. 

And ironically, it’s the very thing that stops delegation from ever working. 

(Straight from your EAs themselves)

We asked our EAs what makes a client great to work with. So, if you’ve ever wondered how to get the most out of your EA partnership (and make life easier for both of you), here’s your cheat sheet.

No one likes to talk about what happens when things go wrong. A crisis, a sudden resignation, a family emergency, a market shake-up, whatever it is, your business is either ready for it, or it’s not.

Recently, we had one of those moments. The kind that tests your systems, your culture, and your people all at once. And here’s what we learned:

Famous last words of a thousand overwhelmed founders.

It starts innocently enough. A quick reply here. A calendar tweak there. Maybe a follow-up email you meant to delegate, but… it’ll only take a sec, right?

If time is money – and it is – sales processes sure do waste a lot of it.

According to Salesforce, the average rep spends just 28% of the day on sales activities like prospecting and interacting with customers.

Where does the other 72% go? Most of it goes to administrative tasks like planning, generating proposals and entering data in the CRM.

Consider a high-value sales rep’s salary – that’s a fair bit of dosh for data entry. Not to mention the cost of missed revenue opportunities.

One study estimated companies may lose as much as 38% of potential revenue every quarter to inefficiencies in their sales process.

Taken all together, it’s pretty clear the fastest way to fatten up the bottom line is to slim down reps’ to-do lists.

So, you’ve decided to work with an Executive Assistant—awesome! As we always say, you don’t need much to get started. Just a good attitude, a rough idea of what you want to delegate, and your big boy pants so you can actually put some trust in this new stranger suddenly managing your life.

But if you want to turn that EA relationship into a legendary one—think cheese paired with wine—it’s going to take a bit more than that…

While employees spend the holidays relaxed and festive, many business owners are secretly fretting over whether they crossed all the t’s and dotted all the i’s before the end-of-year close.

All you want to do is unwind, sip some cocoa and give your family your undivided attention. But you can’t keep your mind from wandering back to work.

Maybe you missed a few goals this year, and you’re worried next year will bring more of the same. Maybe it was a year of growth, and you’re not sure if you’re set up to keep the momentum.

It’s critical to spend the weeks before break pulling your socks up, getting organised and planning ahead for a successful year.

Follow our end-of-year checklist so you can spend your break opening presents and decking the halls, not opening emails and making calls. Come back in January relaxed, recharged and ready to go.

Most people dislike debt collection. It can feel so icky. But you deserve to be paid! Here are some tips for getting the money you’re owed without feeling like you need a shower.

Well done – you listened to the experts, bunkered down and wrote a business strategy.

But don’t relax just yet.

Though organisations all over the world spend millions each year devising new strategies, Gartner says fewer than half actually execute on them.

You, my friend, are going to be in that elite group that executes – and succeeds. Because we are going to show you how.