Tradeshows are like the new Yellow Pages ads – most business owners assume they need it just cos, but do not plan or incorporate it into a wider strategy and either have no idea on the ROI or are ignorantly washing wads of cash away.
But exhibitions and events are such a big deal now they have their own special name: “experiential marketing”.
Done right, you will be itching to make it more than an annual event!
Why?
Industry: Architectural Building & Construction
The Challenge: Consistent contacting of existing clients to followup monthly promotion emails to ensure clients receive a regular touch-point & maximum marketing ROI is obtained.
The Solution: The Zembr teleservices team consistently complete 150 courtesy calls to clients each week to remind clients of the monthly promotion, collect any leads or orders as required, and remind them the team are here to help.
What do Atkar have to say about Zembr?
