If we had 3 top basic tips for marketing, what would they be?

Wouldn’t you like to know?!

There are two types of business founders in this world:

1. “I see a problem in the world that is unmet, or a solution that could be improved upon”

2. “There are no career opportunities for me; I better get self-sufficient”

There are surely also others but let us over-generalize to get to the point faster.

Remember 10 years ago when we all first heard of open plan offices and the colourful stuff Google was installing that really spoke to your inner child?

Oh, the kings of culture they were, with their Head of Happiness, Chief of Joy, and McDonalds-esque ball pool.

Whenever we release job adverts, we get a lot of wishful applicants.

Some should have applied sooner. Others lack the mindsets or skills.

Firstly, we aren’t an agency for freelancers. We are hiring remote workers. You’ll be held accountable, perhaps even more accountable than at your cushy office job.

However if you’re looking for the “freedom” of freelancing, we have some advice for you.

This is an open letter to the disenfranchised young workers planning their escape from the chains of a corporate cubicle.

There is good and bad news.

Tradeshows are like the new Yellow Pages ads – most business owners assume they need it just cos, but do not plan or incorporate it into a wider strategy and either have no idea on the ROI or are ignorantly washing wads of cash away.

But exhibitions and events are such a big deal now they have their own special name: “experiential marketing”.

Done right, you will be itching to make it more than an annual event!

Why?