Grappling with a plan for your day, a tough task, a long-term project, or even your life? Remember Stephen Covey’s 2nd habit: Begin with the end in mind.

This rule of thumb applies specifically to follow-up in sales and marketing. If you know where you want to be, you’re more likely to get there!

A lot of people think the industry they work in is boring, so the content of their newsletters has to be, too.

No and no.

Yours can be different.

The streams of orders you’ve counted on have dried up, customers have gone underground, your product just doesn’t seem to be needed any more.
In fact, your business has suffered just about every disruption in the book.

Are you missing something?

With new technology comes unchartered territory – nobody really knows the rules, and you hope you know them a little more than the other party does, to save face. Get Zembr’s complete checklist of things you haven’t been doing that you should add.