A short exclusive article, originally published in The Executive Summary in June 2020- now here for your long-term benefit!
Email newsletters are not a thing of the past, in fact it is more likely to result in business than social media!
Unlike social media, you own your email data. You can't lose all your contacts and their details and you don't have to fight an ever-changing algorithm.
But your marketing is also more likely to be seen, and have a higher rate of converting customers, whether B2B or B2C.
Don't believe us? Let this and this shock you into reality.
And unlike hard-copy marketing tools, you can see who opens it, what things they were interested in, and how often they are making time for your stuff.
This gives you a ton of insight and info about how to get their business!
The biggest hurdles for most companies are
prioritizing time to create and track emails, and
knowing what to put in them.
Too often you kid yourself that Suzie in reception will create email newsletters in her "spare time".
Or maybe you are one of the lucky ones that have dedicated marketing hands, but they are already stretched for time.
Or maybe you need a fresh set of eyes on what your emails could be... maybe they don't have to just be a grid of products you never wanted to discount in the first place!
If you want something unique that will make leads and customers pay attention and pay $$$, we have a team of pros to take that chore off your hands.
Whether you want us to professionally write/create from scratch (our writers are native English speakers/writers who resonate with your culture) or you prefer to collate and send stuff you have already come up with; we help with setting up a calendar for consistent marketing and providing reporting and suggestions for continual improvement... we have a team at the ready.
Sound like something you should consider? Learn more.
