KEEP IN TOUCH WITH WHATSAPP BUSINESS…

When looking at keeping in contact with your clients there is a multitude of channels that can be utilised. Of course, the question is what is best for your business, and where are you going to achieve results?

In the following article, we are going to look at WhatsApp (WhatsApp Messenger) and how businesses can utilise the system to their advantage.

Well first of all, what is WhatsApp?

Essentially, it is a messaging tool remarkably similar to Facebook messenger, however, the app WhatsApp for Business has been specifically built with small business in mind. It can manually send messages as well as utilise message automation. Of course, there is also the catalogue option as well, where you can showcase your products and services available to clients.

In early 2020, WhatsApp usage hit over 2 billion users worldwide, which is an amazing feat considering Facebook claims to have 2.5 billion users. And considering that there have been over 10 million downloads on Google’s Play Store, it’s easy to see how these usage stats can add up.

Of course, you must look at the popularity when it comes to Australia, and at the present moment, it is not a highly popular or widely used app. That aside though, it never hurts to be an early adopter of technology, and while it is not the highest used app it is still utilised in the Australian marketplace.

When it comes to business there are many useful features in WhatsApp. The key areas of note are what you can do with messages, broadcasts, and automation.

So, how does it work?

If you have a contact’s phone number, you can send them a message via WhatsApp for Business. There is no limit on how many messages you can send, as long as the recipient does not block you.
Broadcasts are also quite the asset to small businesses. Again, there are no limitations on the type of content you can send, however, you can only send broadcasts to 256 people at a time. And in this instance, WhatsApp users will need to add you as a contact before you can include them in a broadcast.
And finally, automation! WhatsApp Business App Automation consists of three features that are especially useful. The Greeting Message, The Away Message, and Quick Replies.

The most important takeaway of WhatsApp Business is that it is all about helping small businesses to thrive. So why not check it out today?

If you’d like to read more about WhatsApp Business then check out this link or to download click here.